holistic | elegant | clean
The Vibe:
Gracia Tharp, founder of Coalesce, sought a brand identity that reflected her holistic and evidence-based approach to acupuncture and Eastern medicine. Her vision included a calm, elegant, and beach-inspired aesthetic that would resonate with clients seeking care for fertility, pregnancy, and overall wellness—while also supporting a growing online presence for patient education and virtual services.
Drawing inspiration from a rustic tree ring print she loved, I developed a clean and refined visual identity that blends organic elements with modern sophistication. The final brand captures the essence of Coalesce: grounded, serene, and thoughtfully elevated—designed to create a meaningful connection both in-person and online.
Coalesce
